by Matthew Brennan | Jun 8, 2016 | content marketing strategy, Featured
We’re all familiar with the hustle and bustle of content creation. You have to stay in front of your customers. You have to create consistent, valuable content to remain significant in the digital world. You have to be creating content aimed at your audience. You have...
by Matthew Brennan | Jun 6, 2016 | content marketing strategy, Featured
There’s a hard truth for businesses when it comes to creating content that sells. Here it is: You’re in business to make a profit, so you do what’s natural. You want to sell. The content that you create should be about you. It should be about your company. It...
by Matthew Brennan | Mar 22, 2016 | content marketing strategy, Featured
Before you can understand the importance of content marketing, it is important to know what it is. Content marketing is the creation and distribution of valuable content with the goal of driving customer engagement. It is educating, entertaining and informing your...
by Matthew Brennan | Mar 15, 2016 | content marketing strategy, Featured
The right content strategy can make all the difference between business success and failure in the digital age. The great thing about the Internet is it has the potential to put any two competitive businesses on an even playing field. Don’t have a six-figure marketing...
by Matthew Brennan | Dec 15, 2015 | content marketing strategy, Featured
I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds – especially if your site neglects customer questions. Design may draw...
by Matthew Brennan | Jul 30, 2015 | content marketing strategy, Featured
Most industries operate in a pack mentality. Your competition successfully did something, which means that you need to do it too. Your next product, your next marketing piece, your next decision is based solely on the fact someone did it before you. Your business...
