by Matthew Brennan | Jan 22, 2014 | content marketing strategy, Featured
I have a secret that can benefit business bloggers everywhere. It’s pretty simple, actually. Here goes: Volume is not the answer. You know a lot about your business and want more people to pay attention to what you have to say? Don’t worry, people can hear...
by Matthew Brennan | Aug 12, 2013 | content marketing strategy, Featured
Want people to read your post? Write a better headline. To become a better writer, you have to read what you hope to emulate. You need to give readers a reason to care if you want them to act. That means telling them better stories, and giving them more valuable...
by Matthew Brennan | Jul 18, 2013 | content marketing strategy, Featured
Let’s say for a second that you’re trying to lose weight. If you exercise for an hour a day, four days a week, burning on average 300 calories each time, you’ll have a solid foundation to meet your goals. Unless…. You keep eating. If...
by Matthew Brennan | Jul 14, 2013 | content marketing strategy, Featured
Ranking high in Google and the other search engines is an inherently good thing. The problem is when business owners become fixated on the results, forcing bad habits: Keyword Obsession – This is the number one sin of those over-reliant on SEO. It’s like a...
by Matthew Brennan | Jun 30, 2013 | content marketing strategy, Featured
I’ve been watching the process unfold for a long time. Businesses clamor for their audience’s online attention. It’s only natural. It’s the means that they use that don’t fit with the new mediums available to reach large swaths of people....
by Matthew Brennan | Jun 27, 2013 | content marketing strategy, Featured
There’s no shortage of dry blog posts about marketing out there. Some of them are very informative, don’t get me wrong. My observation is that they read more like a Wikipedia article than a blog post. Whatever industry you’re in, my guess is the same...
