by Matthew Brennan | Nov 21, 2016 | content marketing strategy, Featured
Developing the right content marketing plan can play a significant role in the success of your marketing and business. Let’s back up for a minute and define content marketing, and talk about why you need it in your business. From Content Marketing Institute: Content...
by Matthew Brennan | Nov 1, 2016 | content marketing strategy, Featured
Don’t let these content marketing mistakes cost your business. Content is what convinces customers to take action. It’s what causes someone to click on a website or blog post. Ultimately it’s also what causes someone to buy, register, download or share. If it’s not...
by Matthew Brennan | Oct 27, 2016 | content marketing strategy, Featured
As a business owner you can do everything else right, but if you don’t have some form of third party social proof, it might just cost you the sale – that is the importance of testimonials. Testimonials are significant. They shouldn’t be underestimated as you construct...
by Matthew Brennan | Sep 19, 2016 | content marketing strategy, Featured
Your readers have questions about your industry – and learning how to avoid key content marketing mistakes can help you engage them. Your readers may be in various stages of the buying cycle, but they have one thing in common. They are looking for a trusted...
by Matthew Brennan | Aug 1, 2016 | content marketing strategy, Featured
While marketing copy should be useful and informative, it can still be used as an effective tool to sell more. Providing value to your customers is always a solid strategy for strengthening your business. Make sure your marketing is focused on helping you achieve your...
by Matthew Brennan | Jun 13, 2016 | content marketing strategy, Featured
Writing marketing content that converts is a necessary step in any successful blogging or digital marketing campaign. While this type of content creation can help level the playing field, it is not free. Blogging and content marketing are significant time investments....
