by Matthew Brennan | Nov 20, 2012 | blog strategy, Featured
Curiosity Makes For Better Writers It never fails. Whether it’s groceries or a new piece of furniture, our cat needs to inspect everything that comes into the apartment. If it involves an empty box, the inspection ramps into overdrive. Sniffing. Pawing. Clawing....
by Matthew Brennan | Nov 16, 2012 | blog strategy, Featured
Does your blog cover a wide variety of topics? Do you sometimes struggle finding the right ideas to write about? An editorial calendar may be what you are looking for. In journalism there is always a need to organize content. When dozens of stories run every day in...
by Matthew Brennan | Nov 6, 2012 | blog strategy, Featured
So you’ve decided you want to blog about your business. It’s a good move. A blog can really help you get the word out to a new audience. It can help you strengthen your relationships with existing customers. It also helps to increase your rank in the...
by Matthew Brennan | Nov 2, 2012 | blog strategy, Featured
And You Need To Write, A LOT When I tell a business owner who does not have a blog that they need one, I’m usually met with a variation of these four responses (sometimes more than one at the same time). I don’t have much to say. Who would be interested in...
by Matthew Brennan | Oct 16, 2012 | blog strategy, Featured
Any successful business owner knows that marketing is a big part of the equation. From time to time, business owners will need to share their message with their readership and the public. Not all business owners are talented writers, just like not all business owners...
by Matthew Brennan | Oct 8, 2012 | blog strategy, Featured
One frequent question among bloggers is how long the post should be. I usually answer this the same way: It should be as long as it takes to convey the thought or idea. There’s no set limit. Overall, usually the 400-600 word range is a good place to be....
