by Matthew Brennan | Feb 27, 2019 | Business Strategy
Copywriting for robotics companies is about amplifying the human connection with your brand. Your marketing message should convey exactly how you make your customers’ lives better. When that message is muddled, it causes confusion. The robotics and electronics markets...
by Matthew Brennan | Feb 13, 2019 | Business Strategy
Some suggestions and tips for improving copywriting for IT companies. The number of B2B sales that come through digital sales is trending upwards at a consistent level. Geography becomes less of a limitation for those who offer remote services, and the strength of...
by Matthew Brennan | Feb 6, 2019 | copywriting strategy
I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...
by Matthew Brennan | Jan 11, 2019 | Featured
Persuasive copywriting plays a significant role in the growth of your business. When you write marketing copy, the goal is to convince your prospect to take action. It isn’t necessarily to buy. It may be to share, download, comment, or contact you. Some marketing may...
by Matthew Brennan | Nov 6, 2018 | Featured
If you’re looking to write your own marketing content, make sure that you consult the best copywriting books available. You wouldn’t take a road trip without your favorite GPS technology, or at the very least, a map. You don’t eat a piece of fine steak without...
