Copywriting for robotics companies is about amplifying the human connection with your brand. Your marketing message should convey exactly how you make your customers’ lives better. When that message is muddled, it causes confusion.
The robotics and electronics markets are large. It’s easy to get lost in the shuffle. But with a little more attention paid to your story, you can distinguish your business in a crowded marketplace. Below are some strategies that you can use to strengthen your message, and differentiate your robotics company from the competition. Otherwise, if copywriting is not your thing, you can always hire an experienced technology copywriter to help you with your next project.
Copywriting for Robotics Companies: 5 Strategies to Strengthen Your Brand
Master Your Storytelling – People are driven by a compelling story. How did you begin in this business? Who are the people that you’ve already helped? What are the “outside the box” or unusual ways that people can benefit from your product?
There are stories in all of these questions, and more. Telling powerful stories is a way to connect with your audience, and build likeability and trust. This is an art worth mastering. A powerful story helps show the reader that you identify with their problem.
Write to Your Customer – We know you know a lot about your industry. You have to, to survive in robotics. But that is not something you have to prove to your customer – at least not in the way that you think you should. Your customer is not a robotics or electronics expert. They need your product as a solution to their problem.
This means that you should write in a conversational style, and try not to make your marketing sound like a textbook. I like to picture a potential lead sitting with me for coffee. If I start wandering down a path filled with marketing jargon, his eyes might gloss over. That’s a visual cue to reign it in.
Where do you think your customers’ eyes might gloss over?
Keep it Engaging – The goal of each sentence is to lead the reader onto the next. It’s that simple. The headline draws them in. Each sentence is designed to bring the reader one step closer to the call to action. The CTA is written to convert.
Show your reader how your product can change their life, and do it one sentence at a time. Don’t get bogged down in the specs of your product. Only a handful of people are going to truly care.
Write Powerful Headlines – As I just mentioned, good copywriting is about keeping the reader engaged. It all starts with the headline. In fact, the headline is more important than any other part of your marketing copy. It’s what the reader will use to make the decision whether or not to click.
Your headline needs to provoke interest for that reason. Headlines that use a carefully crafted selection of persuasive marketing words do well. You can also make a promise, tease something that’s inside the article or state a benefit. It’s a really good idea to learn the strategy behind what makes a compelling headline. It’s a powerful tool for copywriting for robotics companies.
Make it Uplifting – People love a good story, and they want to know what’s in it for them. When you can show how your product will change their life for the better, they are far more likely to convert. Write stories where your customer is the hero. Show how your product can improve their lives for the better. All of these things play on positive emotion and create a compelling message.
Broaden Your Platform – Not everyone consumes content in the same way. Including blogs, sales letters, landing pages, press releases, and brochures as part of your marketing strategy will help you ensure that you reach the widest percentage of your audience.
Conclusion: Technology is About Empowering Humans
Like many other industries, copywriting for robotics companies revolves around a customer-centric message. The goal is to establish trust and a likeability factor with your readers. Do your marketing materials read with this type of genuine approach?
If you have questions or would like to discuss a project, contact me today!