by Matthew Brennan | Aug 22, 2012 | copywriting strategy, Uncategorized
In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else. Why not try and stand out? Tell your...
by Matthew Brennan | Aug 20, 2012 | content marketing strategy, Uncategorized
NFL teams across the nation take the field every week for a month in a large-scale dress rehearsal to see how certain players react in pressure situations—it’s called preseason. While it may not always make for exciting viewing, it’s a necessary part of ensuring that...
by Matthew Brennan | Jul 30, 2012 | content marketing strategy, Featured
In a few short months, the popular FX series Sons of Anarchy is going to embark on season five. What could you possibly learn about marketing your business from this merry band of motorcycle hooligans? Sure, morality has been tossed out the window in their home of...
by Matthew Brennan | Jul 20, 2012 | blog strategy, Uncategorized
Lots of people have lots of opinions when it comes to how often a business should blog. If you’re looking to continuously increase your visibility, nothing replaces blogging at least 3-5 times in a week. Now, that’s a lot of work, and I don’t regularly hit that number...
by Matthew Brennan | Jul 18, 2012 | blog strategy, Featured
Having consistent, quality content is one of the most important steps in marketing your business. It’s what keeps your audience—as well as the search engines—coming back to see what you have to say. How are you supposed to keep up with your blog when you have so much...
