by Matthew Brennan | Jul 16, 2012 | copywriting strategy, Featured
We’ve all been there. We have an idea that is great in concept, and we want to do it justice when it’s published. The finished product needs to be every bit as good as the concept seems right now. That’s a lot of pressure. It’s no wonder that when you sit down to...
by Matthew Brennan | Jul 13, 2012 | blog strategy, Featured
Writing can be a challenging task—especially for those who aren’t fully used to it. If you have a blog, you’ve pretty much committed yourself to becoming a writer. It can take writing three to five posts a week to drive traffic up and get the kind of readership that...
by Matthew Brennan | Jul 11, 2012 | content marketing strategy, Featured
I’ve written on numerous occasions about the ways that marketing has changed over the last several years. The transition from phonebook advertising to Google has made a big difference in the way companies do business. The way that search engine optimization itself...
by Matthew Brennan | Jul 9, 2012 | Featured, social media strategy
There’s no shortage of material written about Pinterest. In the United States, the photo-intensive platform is largely dedicated to arts and crafts-type pictures. Don’t be misled however. This site can do wonders for your traffic, helping you to strengthen your...
by Matthew Brennan | Jul 3, 2012 | copywriting strategy, Featured
In nearly all cases, the first exposure someone has to your business will be through words. This could be your website, social media, articles, blogging, or video. It could also be a sales rep, (satisfied or unsatisfied) customer, or some other form of exposure. In...
