by Matthew Brennan | Jun 21, 2012 | Featured, web content strategy
The about page is the second most important page on every website (after the home page). To understand why, think about how you surf the web. Say you and your family are looking for a way to spend your next free night. You come across a website for a science museum...
by Matthew Brennan | Jun 19, 2012 | blog strategy, Featured
What’s stopping you from starting a business blog? A blog puts your business in front of potential customers on a regular basis. They increase your scope and your influence within your industry. They increase your bottom line. I talk with business owners all the time...
by Matthew Brennan | Jun 15, 2012 | Featured, web content strategy
It used to be that marketing meant grabbing a megaphone and garnering the attention of as many people as possible. It used to mean buying newspaper ads, and placing your business in a prominent spot in the phone book. Clever TV ads meant to reach a wide audience were...
by Matthew Brennan | Jun 12, 2012 | copywriting strategy, Featured
When you blog or write website content, it’s important to know your audience. You need an understanding of their knowledge base, and talk to them where they are at, and not in a way that will send them rushing out for the dictionary, because they won’t come back. Your...
by Matthew Brennan | Jun 11, 2012 | copywriting strategy, Featured
When I worked in retail, I had the difference between a product feature and value statement drilled into me. One is an excellent component for dinner table geek talk. The other can help sell a customer on the benefit of your product. This is an important distinction...
