by Matthew Brennan | Aug 31, 2012 | copywriting strategy, Featured
Go ahead. Print this off. Keep it in your writing space. If you can check these items off your list before you write, and hit publish, the better your writing will be: Rid yourself of distraction—I know it hurts but close the Facebook tab on your browser window, even...
by Matthew Brennan | Aug 30, 2012 | copywriting strategy, Featured
Are you looking for ways to improve your business marketing? There are a number of websites and blogs out there with quality information. Here are a few that have helped me in the past: Copyblogger—This is pretty much the number one online resource when it comes to...
by Matthew Brennan | Aug 29, 2012 | copywriting strategy, Featured
Are you writing or editing your website copy? Are you looking at doing some press releases? Be thorough. Marketing your business means being able to think like a customer. When they click on your website, or read your blog, article, or press release, what is it that...
by Matthew Brennan | Aug 28, 2012 | copywriting strategy, Featured
First, a moment of honesty. Yesterday while posting on Facebook about my newly redesigned website, I made a typo. “If” showed up as just the letter “f”. Now, before I noticed the mistake, I quickly hit publish. Someone had already commented on the post. But because I...
by Matthew Brennan | Aug 27, 2012 | Featured
If you’ve been reading anything at all about business copywriting or search engine optimization, chances are you’ve heard that you need to include keywords in your website and blogging copy. That’s great, but do you know why this is, what they are, or how to find...
