by Matthew Brennan | Sep 7, 2012 | copywriting strategy, Featured
By their nature, business people are busy. One minute might involve sifting through the finer-details of operations, and the next might involve accounting, or marketing. There’s a finite amount of time in the workday, and lets face it, not everyone is a writer....
by Matthew Brennan | Sep 6, 2012 | blog strategy, Featured
Like any other aspect of social media, blogging needs to be a frequent, and long-term strategy in your marketing plan. If you blog once a month, and aren’t seeing an increase in traffic, page hits, or readers, it may be time to ramp up your efforts. Readers need some...
by Matthew Brennan | Sep 5, 2012 | content marketing strategy, Featured
Alright, so you’ve been told that you need to produce quality content in order to gain an audience for your blog, but how do you do that? It’s something that’s much easier said than done. Here are a few ideas to get you started: Generate an ideas list—If you have...
by Matthew Brennan | Sep 4, 2012 | copywriting strategy, Featured
There is no shortage of sterile writing in the world. Sift through enough small business websites and blogs, and you’ll see plenty. Many look exactly the same, share the same talking points as their competition, and are completely void of anything personable. When...
by Matthew Brennan | Sep 3, 2012 | blog strategy, Featured
I have news for you. Your readers and customers are not sitting down at the computer all day long to take in advertisements. When it comes to your blogging, and other regular marketing materials, you might not want to treat them like they are. It’s time to give your...
