by Matthew Brennan | Sep 14, 2012 | copywriting strategy, Featured
Do your readers know what you want them to do? It’s an honest question. Here’s four things that you can do without becoming too “sales-y” that will move them along in the right direction. Communicating your idea with the sharp focus that you...
by Matthew Brennan | Sep 13, 2012 | Featured, web content strategy
If you build it they will come. It’s a great quotable line from one of the world’s best sports movies, Field of Dreams. It works great for Hollywood, cornfields, and baseball. There’s absolutely no grain of truth to it, when it comes to a business blog or website. If...
by Matthew Brennan | Sep 12, 2012 | content marketing strategy, Featured
In our a.d.d culture, the web became a visual medium. That doesn’t mean that content is less important, it just means it needs to be packaged in a way that people will remember. Your readers will give a page just a few seconds before they’re on to the next thing. If...
by Matthew Brennan | Sep 11, 2012 | blog strategy, Featured
It used to be that to put the word out about your business, you needed to purchase a television or newspaper ad. Publishing companies were required for authors to disseminate their work. No matter the size, or purpose of your business, new marketing practices have...
by Matthew Brennan | Sep 10, 2012 | copywriting strategy, Featured
When it comes to finding something to read online, there’s no shortage of choice. Remember the old encyclopedia sets? All that information is online. There’s Google, Wikipedia, and countless other ways to find entertaining and useful information. Not to...
