by Matthew Brennan | Nov 21, 2012 | Business Strategy, Featured, Uncategorized
When was the last time you picked up the newspaper, looked at the front page, and saw the above the fold headline “Welcome To Our Newspaper”? That’s right, never. It didn’t happen. So why do I see this headline on a lot of websites? Welcome To...
by Matthew Brennan | Nov 20, 2012 | blog strategy, Featured
Curiosity Makes For Better Writers It never fails. Whether it’s groceries or a new piece of furniture, our cat needs to inspect everything that comes into the apartment. If it involves an empty box, the inspection ramps into overdrive. Sniffing. Pawing. Clawing....
by Matthew Brennan | Nov 19, 2012 | copywriting strategy, Featured
If it’s not money, it’s certainly time. Great copywriting means showing off your passion. It means not just entertaining, but converting readers. That’s no easy feat. The Process For Writing Great Copy Always be receptive to ideas. This means...
by Matthew Brennan | Nov 16, 2012 | blog strategy, Featured
Does your blog cover a wide variety of topics? Do you sometimes struggle finding the right ideas to write about? An editorial calendar may be what you are looking for. In journalism there is always a need to organize content. When dozens of stories run every day in...
by Matthew Brennan | Nov 15, 2012 | copywriting strategy, Featured
Lets say for a minute you own a dog walking business. You have a blog that covers all the issues that come along with dog ownership. Probably a good idea. You and your business can become a trusted resource when it comes to doing the right thing for your four-legged...
