by Matthew Brennan | Nov 29, 2012 | copywriting strategy, Featured, Uncategorized
Maybe you always had a knack for writing. Or, English was your best class in high school and college. Maybe you had a flair for creative writing, or a knack for journalism. Now that you’re running a business you want to give the copy a try. Before you get too...
by Matthew Brennan | Nov 28, 2012 | Business Strategy, Featured
When I scroll through various small business websites, I still see a lot of screaming tactics. I see businesses using their platform to reach as many people with their hard sell commercial, cast a wide net, and haul their load in. This worked with television,...
by Matthew Brennan | Nov 27, 2012 | content marketing strategy, Featured
As we wind down on 2012, it’s a perfect time to ask, and answer that question. In a digital world, quality content on a regular basis is a necessary thing. In most fiction and non-fiction, entertainment is the chief goal of quality writing. As business owners,...
by Matthew Brennan | Nov 26, 2012 | Business Strategy, Featured
What do you think of when you hear the word branding? Logos? Design? Color scheme? Yes. Visual identity is a big part of branding your business. It’s how you create the right image. But it’s really only one part of the branding process. Your brand is your...
by Matthew Brennan | Nov 23, 2012 | blog strategy, Featured
Sometimes blog ideas take a little work. Here are a few suggestions for finding them when the going gets rough. Keep a notebook of ideas (or the digital equivalent). When something strikes you, write it down. Consider your conversations with customers. What...
