by Matthew Brennan | Nov 14, 2012 | content marketing strategy, Featured
As I write this post I am listening to a classical musician by the name of David Garrett. He’s not a classical musician in the way that Mozart, Beethoven and Bach were. He plays a classical instrument (violin), but at least on one album, he draws his inspiration...
by Matthew Brennan | Nov 13, 2012 | Business Strategy, Featured
Whether you are writing website copy, brochure copy, or your next blog post, congratulations, you’ve made the leap. The web necessitated it, and you became a writer. In order to stand out from the vast amount of competition out there, you need to make your...
by Matthew Brennan | Nov 12, 2012 | copywriting strategy, Featured
Your readers want a good story. They want value and entertainment. They want to walk away feeling like they learned something after reading your post. In order to successfully write about your business, you must think like a reporter. This means giving your readers...
by Matthew Brennan | Nov 9, 2012 | Featured, web content strategy
It’s no secret. The search engines and your customers crave content. They’re addicted. Are you giving them their fix? Blogging is a great way to continue adding quality content to your business website, but it’s not the only way. Have you really done...
by Matthew Brennan | Nov 8, 2012 | copywriting strategy, Featured
Does your business sell a wide variety of products or services online? If so, setting up each individual page may seem like a lot of work. It may seem tempting to write the same description, and simply copy and paste it below a picture of the individual product. After...
