by Matthew Brennan | Nov 7, 2012 | content marketing strategy, Featured
It’s late at night and your home is entirely shut down. Except you can’t sleep, so you’re reading industry blogs and articles trying to find ideas for your next post. There’s this blog you’ve never heard of, and you just found a post...
by Matthew Brennan | Nov 6, 2012 | blog strategy, Featured
So you’ve decided you want to blog about your business. It’s a good move. A blog can really help you get the word out to a new audience. It can help you strengthen your relationships with existing customers. It also helps to increase your rank in the...
by Matthew Brennan | Nov 5, 2012 | copywriting strategy, Featured
It’s emotion, not fact that drives purchasing. Tell a good story! I shouldn’t have to say it, but spelling and grammar count. It’s part of the whole trust thing. Blogging (especially on WordPress) gives you a great opportunity to impress the search...
by Matthew Brennan | Nov 4, 2012 | Business Strategy, Featured
Sometimes as an entrepreneur, we feel like we always have to be doing something to succeed. If we’re not blogging, or commenting, or posting, or doing something to raise the profile of our business at all hours of the day, well then, the world is just going to...
by Matthew Brennan | Nov 2, 2012 | blog strategy, Featured
And You Need To Write, A LOT When I tell a business owner who does not have a blog that they need one, I’m usually met with a variation of these four responses (sometimes more than one at the same time). I don’t have much to say. Who would be interested in...
