by Matthew Brennan | Apr 28, 2015 | copywriting strategy, Featured
The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO...
by Matthew Brennan | Apr 16, 2015 | Featured, web content strategy
Writing For The Web Means Connecting With Your Audience There is a traditional approach businesses took in the past, targeting the hard sale in order to increase their customer base and grow their business. The web changed things. A spray and pray mentality can...
by Matthew Brennan | Apr 7, 2015 | copy editing strategy, Featured
Hiring A Copy Editor Instills Trust In Your Business Hiring a good copy editor can be the difference between making a sale or losing it. You may be the ultimate expert in your field. You may have the insight, experience and credibility to command attention from your...
by Matthew Brennan | Feb 17, 2014 | copywriting strategy, Featured
As you write your business blog, it’s tempting to take shortcuts. It’s tempting to write for yourself, and in a way that only industry insiders may understand. That’s fine if that’s your target audience, but if you are writing to your customer...
by Matthew Brennan | Jan 22, 2014 | content marketing strategy, Featured
I have a secret that can benefit business bloggers everywhere. It’s pretty simple, actually. Here goes: Volume is not the answer. You know a lot about your business and want more people to pay attention to what you have to say? Don’t worry, people can hear...
