by Matthew Brennan | Jan 15, 2014 | copywriting strategy, Featured
By now, you should understand that your readers’ loyalty is not unconditional. You owe it to them to be direct. After all, it’s not their fault that the average Internet user has the attention span of a gnat. It starts with an intriguing headline. Think...
by Matthew Brennan | Jan 8, 2014 | blog strategy, Uncategorized
The Internet’s a crowded place. There’s no shortage of tips, tricks, how-to’s, and lists. That’s not to say you need to avoid these types of posts. To the contrary. What you need to do however, is play to what the Internet is short on: you....
by Matthew Brennan | Jan 2, 2014 | blog strategy, Featured
You’ve all seen it done. Sometimes you catch the notification of a new blog post in your Facebook feed or Twitter stream, and you just have to check it out. It’s magnetic. There’s something that draws you to it, and then as you read through, you...
by Matthew Brennan | Dec 27, 2013 | blog strategy, Featured
With the onset of content marketing, a lot of bloggers are feeling the pressure to post more frequently. That means the constant need to generate blog ideas. With a little creativity and a combination of methods, you can be generating enough ideas no matter your...
by Matthew Brennan | Dec 12, 2013 | Business Strategy, Featured, Uncategorized
Whether you’re brand new to marketing your business, or you’ve been at it for awhile, it’s important to stay current on the industry. It’s an industry constantly in flux. There are new faces out there every day, and you should be doing what you...
