by Matthew Brennan | Dec 3, 2013 | copywriting strategy, Featured
I’ll admit it. Sometimes I have the attention span of a gnat. If I’m distracted by what’s going on around me, it’s bad news. As a kid, I never understood it when an adult would walk into a room, and suddenly announce that they forgot why they...
by Matthew Brennan | Nov 26, 2013 | blog strategy, Featured
Maybe you ran a mile once. You didn’t come home any lighter than when you left. What did you deduce from the experience? It’s not the secret to losing weight like you’ve been told a countless amount of times. Maybe running isn’t the problem. Maybe the problem is you....
by Matthew Brennan | Nov 19, 2013 | copywriting strategy, Featured
Increasing The Bottom Line Is About More Than Numbers As a business owner, it is always imperative to flex your analytical muscle. Sound decisions are made by evaluating the bottom line, and figuring out what works, and what doesn’t. Then you pull the trigger....
by Matthew Brennan | Oct 14, 2013 | blog strategy, Featured
Sometimes you have the best intentions as a business owner, and it all goes downhill from there. Maybe you’re already sold on the idea that content is the key to business success in the digital age. That means either sitting down to write, or hiring a marketing...
by Matthew Brennan | Sep 22, 2013 | copywriting strategy, Featured
Why It’s Sometimes Necessary To Talk About Ourselves On Our Business Blog, And How To Do It Without Making Your Audience Want To Stab Their Eyes Out Face it. You’re boring. No one wants to listen to you drone on. The things that interest you about your...
