by Matthew Brennan | Sep 10, 2013 | blog strategy, Featured, Uncategorized
Face it. Pretty much whatever your industry, the competition is probably stiff. It’s especially true online. Every time someone searches in your industry, thousands of search results pop up. Even if you’re on page one of Google, there’s still other...
by Matthew Brennan | Aug 27, 2013 | Business Strategy, Featured
For the last six months, there’s been an all consuming force in my life. When I’m not working on client content, chances are I’ve been changing poopy diapers, wiping up spit up, or trying to exchange some of the most pure smiles I’ve ever seen....
by Matthew Brennan | Aug 12, 2013 | content marketing strategy, Featured
Want people to read your post? Write a better headline. To become a better writer, you have to read what you hope to emulate. You need to give readers a reason to care if you want them to act. That means telling them better stories, and giving them more valuable...
by Matthew Brennan | Aug 6, 2013 | blog strategy, Featured
We’ve all heard that blog readers have exceptional cases of A.D.D. They land on your post, and within seconds, if you haven’t grabbed their attention, they’re on to the next social or search result. At that point you’ve lost them, and likely for good. Long form blog...
by Matthew Brennan | Jul 30, 2013 | blog strategy, Featured
Long Form Blog Content Is Essential To Survive We know that the web is a medium for short attention spans. We know that Facebook, email, and having a million browser tabs open has fractured our minds into a million pieces that cannot concentrate for more than 10...
