by Matthew Brennan | Jul 21, 2013 | Business Strategy, Featured
Do your customers know what you do? It seems like a basic question, but it’s something more businesses miss on than you might think. When you start throwing acronyms around, or talking about the tools or methods used in specialized widget construction, you may...
by Matthew Brennan | Jul 18, 2013 | content marketing strategy, Featured
Let’s say for a second that you’re trying to lose weight. If you exercise for an hour a day, four days a week, burning on average 300 calories each time, you’ll have a solid foundation to meet your goals. Unless…. You keep eating. If...
by Matthew Brennan | Jul 16, 2013 | copywriting strategy, Featured
Those who know me know that I love my coffee. It stems back to the days when my wife and I lived in a one bedroom apartment, as I began the process of working for myself. What does this have to do with coffee? I had no room to work. So, I became a bit of a nomad,...
by Matthew Brennan | Jul 14, 2013 | content marketing strategy, Featured
Ranking high in Google and the other search engines is an inherently good thing. The problem is when business owners become fixated on the results, forcing bad habits: Keyword Obsession – This is the number one sin of those over-reliant on SEO. It’s like a...
by Matthew Brennan | Jul 9, 2013 | Business Strategy, Featured
The other morning I sat struggling with some fairly technical copy for a client. Now that my wife and I are homeowners, I’ve been working from an office in our basement nearly every morning. As I meandered up the stairs for a coffee refill I had a surprise...
