by Matthew Brennan | Dec 1, 2015 | Featured, web content strategy
The idea of publishing your own content on your business blog can be overwhelming, especially if you have never done it before. Your business’s marketing and advertising no longer depend solely on platforms that are out of your control. You can, and should be...
by Matthew Brennan | Nov 24, 2015 | blog strategy, Featured
Chances are, you do business in a crowded field. Establishing authenticity by using a distinct voice is a great way to achieve some visibility amongst the competition. Your blog is a great place to let people get to know you, and develop some credibility and trust...
by Matthew Brennan | Nov 17, 2015 | blog strategy, Featured
Don’t get stuck writing the same types of blog posts over and over. One common complaint among business bloggers is a lack of ideas for posts. This can lead to recycling the same idea in the same fashion over and over. Your audience needs a variety to stay...
by Matthew Brennan | Nov 10, 2015 | blog strategy, Featured
Are you getting the most out of your business blog? Chances are marketers and other business owners have told you that you need a business blog to improve your sales online. But there are simple steps you can take to make sure that your blog is working for you the way...
by Matthew Brennan | Sep 8, 2015 | blog strategy, Featured
Finding blog ideas can be a challenge for even the best, most seasoned writers. No matter how passionate you are, writing about the same subject on a regular basis can present a challenge. Sometimes you can find yourself staring into the abyss of a blank Word document...
