by Matthew Brennan | Jul 3, 2017 | copywriting strategy, Featured
Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes...
by Matthew Brennan | Jun 13, 2017 | copywriting strategy, Featured
Your B2C copywriting probably falls a little flat. It’s not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that’s exactly what you have to do to resonate with your audience. Take your passions...
by Matthew Brennan | Jun 5, 2017 | copywriting strategy, Featured
There is a multitude of copywriting resources available for those businesses looking to produce their own content. You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting,...
by Matthew Brennan | May 30, 2017 | Featured, web content strategy
Writing a sales page can be a great way to boost your business. You don’t have to be an excellent writer, but there is a standard framework for realizing the best results. Below are some suggestions for making the most of your page. You Probably Need Long Copy Many...
by Matthew Brennan | May 23, 2017 | Featured, web content strategy
Here’s why you need to improve your website content today. Did you know that 71 percent of B2B researchers begin with a simple online search? The number of consumers who begin the purchasing process with an online search is staggeringly high as well, at 81...
