by Matthew Brennan | Aug 9, 2017 | copywriting strategy, Featured
Blogging and producing content can be a time-consuming business task – being able to recognize and recover from burnout will help. Small business owners and freelancers should be commended. There is a misconception that they go to work, and from the moment they walk...
by Matthew Brennan | Aug 2, 2017 | content marketing strategy, Featured
Stories in business give people a reason to choose you, versus the hundreds of other options that are all a click away. Throughout my young adulthood I wanted to be a reporter or columnist for a large daily newspaper. I wanted to experience city hall, and talk with...
by Matthew Brennan | Jul 24, 2017 | copywriting strategy, Featured
If you have a high tech business, you need to hire someone who understands what you do to tell your story, and that’s where an experienced technology copywriter comes into play. The person you hire to write copy for your brand and for your business should not only...
by Matthew Brennan | Jul 17, 2017 | blog strategy, Featured
These blog mistakes can turn your audience away and cost you business. Blogging can be a great tool that expands your audience and creates additional business for you. Whether you are in the B2B or B2C industries, it can be an immense help in finding new business for...
by Matthew Brennan | Jul 10, 2017 | copywriting strategy, Featured
Your writing style says a lot about who you are. It either draws people in and compels them to read more, or it chases them away. People on average are reading 19 minutes a day. That includes blogs, newsletters, emails, books or any other content. Now I read more than...
