by Matthew Brennan | May 22, 2017 | copywriting strategy, Featured
(Note: This is a sample chapter from my recent book, Write Right-Sell Now. The Kindle version is now available! To celebrate, for a short time, the book is available for .99 cents.) As a business owner and an industry expert, you have a great amount of knowledge,...
by Matthew Brennan | May 15, 2017 | Featured, web content strategy
Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. There is an art form and psychology to doing this successfully. You have to be able step out...
by Matthew Brennan | May 10, 2017 | Featured, web content strategy
The visual content on your website plays an important role in keeping your customers engaged, and moving them through the buying process. Your readers are making decisions on whether or not they will read or take action on your post within a matter of seconds. If the...
by Matthew Brennan | May 8, 2017 | copywriting strategy, Featured
Expert copywriters know how to help you grow your business… I may not know you, but I’ll go ahead and assume the best – you’re probably really good at what you do. You make a top of the line (Fill in the Blank), and you’ve helped countless people in the...
by Matthew Brennan | May 2, 2017 | copywriting strategy, Featured
When you’re stuck, how do you beat writer’s block? When you’re writing your own business content, there’s no question, it’s easy to get stuck. You can bang your head against the wall, slam the laptop closed and get angry. Or you can work...
