by Matthew Brennan | Nov 6, 2011 | Featured, web content strategy
Maybe you’ve taken the time to build a web site that you are extremely happy with. Maybe someone else built it for you, and the graphics and design are beautiful and spectacular. Great. Now what? Well, it needs to be findable. This means thought and effort need to go...
by Matthew Brennan | Nov 4, 2011 | Featured, social media strategy
Has anyone else noticed the Voice Search from Google? They began rolling it out over the summer, and it is on the Google search in the Chrome browser. It’s not quite the same level as Siri, but I’m sure Google will have enhancements in store. Right now, it is simply...
by Matthew Brennan | Nov 2, 2011 | Business Strategy, Featured
I was just going through LinkedIn questions, when I found one asking the best ways for a small business to generate leads. There are many ways to do this. First off, it’s important to understand that the internet has replaced the phone book. I just watched the movie...
by Matthew Brennan | Oct 31, 2011 | Featured, web content strategy
I recently met with a web designer friend of mine, when the subject veered off on to the topic of uninvited audio on a web site. Sometimes businesses use this trick on their web sites, without a full understanding of the impact it may have on their viewer. My friend...
by Matthew Brennan | Oct 29, 2011 | Business Strategy, Featured
Your marketing should make sense. It’s a revolutionary thought, I know. There are so many businesses that bungle this very thing, though. When a customer clicks on your site, do they know what you want them to do? Are they going to find the value that they are looking...
by Matthew Brennan | Oct 28, 2011 | copywriting strategy, Featured
There’s a really nice article about the importance of SEO copywriting on socialmediatoday.com from Barry Feldman. Feldman’s article perfectly illustrates the thin line that copywriters must walk. There is a way to improve a business’s online presence, increase their...
