by Matthew Brennan | Jan 12, 2012 | Featured, social media strategy
Earlier this week Google announced their plan to incorporate social search into their algorithms. The plan is called Social Plus Your World. What does this mean for businesses struggling to get their name out there? Results from your social networks will also factor...
by Matthew Brennan | Jan 9, 2012 | copywriting strategy, Featured
If you are hanging on to the idea that social media is not for your business, or that it will eventually go away, it is definitely time rethink your conservative stance on this issue. The stragglers argue that if they do nothing, the entire phenomenon will go the way...
by Matthew Brennan | Jan 5, 2012 | Business Strategy, Featured
Trust Agents from Chris Brogan and Julien Smith is not a new book, but one that is still a must read for anyone slightly curious about social media and online marketing. That’s the beauty of this creation. Because the authors focused so heavily on how to build...
by Matthew Brennan | Jan 4, 2012 | Featured, web content strategy
January is the time when a lot of businesses will be rethinking their marketing. It’s a time for fresh starts, and that goes for business as well. Keyword research is a crucial part of any strong internet marketing campaign. Before you start writing blogs, posting,...
by Matthew Brennan | Jan 2, 2012 | Business Strategy, Featured, Uncategorized
A goal without a plan is a dream. I wish I could take credit for that line, but I saw it on a client’s Facebook page. My client runs a gym, and the phrase came as part of a fitness related graphic, but works well for business as well. Now is the time where people and...
by Matthew Brennan | Dec 16, 2011 | copywriting strategy, Featured
Say for a second that you found the perfect job opportunity and wanted to apply. Your skill set matched the description they offered, the contact for the position seems like the perfect boss, and all things are a go. As you prepare to send out your resume and cover...
