by Matthew Brennan | Feb 3, 2012 | content marketing strategy, Featured
Online marketing is continuing to evolve. The days of setting up a website, and calling that your online marketing strategy are over. There is so much more to a comprehensive marketing campaign. It’s time to put your marketing efforts out there, and interact with your...
by Matthew Brennan | Jan 30, 2012 | Featured, social media strategy
With a little creativity, Pinterest can be an excellent tool for small business marketing. The new social network focuses on pinning visual interests to virtual “boards” for display to those following you. Your pins can either come from other online links, or uploaded...
by Matthew Brennan | Jan 26, 2012 | content marketing strategy, Featured
It’s time to stop talking about your business. That’s right. It’s not all about you. Even on your website. Your marketing materials offer you a chance to have a conversation with your customer. It’s not simply a one-way broadcast anymore. Your marketing materials...
by Matthew Brennan | Jan 21, 2012 | copywriting strategy, Featured
Mark Twain said it best, when he said that he’d write less if he had more time. Writing less is not always easy, because you have to make your words count. In the day and age of Twitter, and abbreviated blog posts, people’s attention spans are brief. If...
by Matthew Brennan | Jan 18, 2012 | Business Strategy, Featured
So you made some resolutions to ramp up your marketing in 2012. Before you start aimlessly posting to your social media networks and taking shots in the dark, consider making a quality marketing plan for your business—something you’ll be able to stick to. When you...
by Matthew Brennan | Jan 16, 2012 | Business Strategy, Featured
We all know that social media can be a massive time suck. You may power up the computer with strong intentions, to spend the afternoon scrolling through your newsfeed, finding out what your friends ate for lunch. Pretty soon the afternoon is gone. We’ve all been...
