Earlier this week Google announced their plan to incorporate social search into their algorithms. The plan is called Social Plus Your World. What does this mean for businesses struggling to get their name out there?

Results from your social networks will also factor into your search.

You can’t ignore social. You need to be prominent on the social networks, and at least for right now, active on Google Plus. G+ profiles and pages are showing up high in the search rankings.

Photos, status updates, and other information from friends profiles will also be showing up in the results. While G+ may not have Facebook’s 700 million users, it offers a different advantage: the power to be found.

It will remain to be seen whether Facebook, Twitter or anyone else can prevent Google from tying their social media and search engine together. Until that’s stopped, you might want to beef up your G+ profile.

There’s some good visibility there.

Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.