by Matthew Brennan | May 11, 2012 | Featured, social media strategy
LinkedIn has a reputation as being a platform for job seekers, but that’s only one application for the professional network. Another application is for expanding your business’s network and increasing visibility. Are you doing everything that you can to accomplish...
by Matthew Brennan | Apr 26, 2012 | copywriting strategy, Featured
So you decided to invest in a website. You had a professional designer build the whole thing and it looks absolutely gorgeous. It’s an exciting time for your marketing and your business. If the designer built things right, your site should also be highly functional....
by Matthew Brennan | Apr 16, 2012 | copywriting strategy, Featured
Your company is unique. There is something about you and your work that makes it different from what your competition is offering. The sooner you understand that, and are able to convey it in your marketing efforts, the better off your business will be. Content...
by Matthew Brennan | Apr 9, 2012 | Featured, social media strategy
Are you looking to get the most out of your social media campaign? Utilizing your networks to reach out to others in your industry is a must. Twitter chats are a great way to do that. Here is a list of several great Twitter chats that can help you break out of your...
by Matthew Brennan | Mar 29, 2012 | Featured, social media strategy
What’s the real reason you’re on social media? It’s an important question that you should ask yourself as you build your networks. Number of friends and followers, and your Klout score mean absolutely nothing unless you’re able to back that up with engagement. To me,...
by Matthew Brennan | Mar 19, 2012 | Featured, social media strategy
There’s always a lot of discussion and debate as to what the best time to post content on your social networks is. Shareaholic studied their metrics for the 2011 year, and came up with some pretty exact results. Thursdays between 8 a.m. and noon is the best time to...
