by Matthew Brennan | Jun 15, 2012 | Featured, web content strategy
It used to be that marketing meant grabbing a megaphone and garnering the attention of as many people as possible. It used to mean buying newspaper ads, and placing your business in a prominent spot in the phone book. Clever TV ads meant to reach a wide audience were...
by Matthew Brennan | Jun 12, 2012 | copywriting strategy, Featured
When you blog or write website content, it’s important to know your audience. You need an understanding of their knowledge base, and talk to them where they are at, and not in a way that will send them rushing out for the dictionary, because they won’t come back. Your...
by Matthew Brennan | Jun 11, 2012 | copywriting strategy, Featured
When I worked in retail, I had the difference between a product feature and value statement drilled into me. One is an excellent component for dinner table geek talk. The other can help sell a customer on the benefit of your product. This is an important distinction...
by Matthew Brennan | Jun 8, 2012 | copywriting strategy, Featured
Scrolling through your email box can take a lot of patience. The important message that you’re looking for may be nestled directly between a monetary offer from a Nigerian Prince, and a surefire way to improve a piece of anatomy that you may or may not possess. With...
by Matthew Brennan | Jun 7, 2012 | Business Strategy, Featured
The coffee is ready. The inbox is bursting with unanswered emails. There’s two phone calls to return, and the kids need someone to drive them to baseball practice. Only then, can you begin with today’s official order of business. It’s no secret that small business...
by Matthew Brennan | May 29, 2012 | Business Strategy, Featured
With more and more blogs out there, it’s tough to consume all the information you want to in a given day. You can’t log onto Facebook without a list of links to interesting information. A Twitter stream flies past you faster than a 95 mph fastball. Improving my...
