by Matthew Brennan | Jul 13, 2012 | blog strategy, Featured
Writing can be a challenging task—especially for those who aren’t fully used to it. If you have a blog, you’ve pretty much committed yourself to becoming a writer. It can take writing three to five posts a week to drive traffic up and get the kind of readership that...
by Matthew Brennan | Jul 11, 2012 | content marketing strategy, Featured
I’ve written on numerous occasions about the ways that marketing has changed over the last several years. The transition from phonebook advertising to Google has made a big difference in the way companies do business. The way that search engine optimization itself...
by Matthew Brennan | Jul 9, 2012 | Featured, social media strategy
There’s no shortage of material written about Pinterest. In the United States, the photo-intensive platform is largely dedicated to arts and crafts-type pictures. Don’t be misled however. This site can do wonders for your traffic, helping you to strengthen your...
by Matthew Brennan | Jul 3, 2012 | copywriting strategy, Featured
In nearly all cases, the first exposure someone has to your business will be through words. This could be your website, social media, articles, blogging, or video. It could also be a sales rep, (satisfied or unsatisfied) customer, or some other form of exposure. In...
by Matthew Brennan | Jun 21, 2012 | Featured, web content strategy
The about page is the second most important page on every website (after the home page). To understand why, think about how you surf the web. Say you and your family are looking for a way to spend your next free night. You come across a website for a science museum...
by Matthew Brennan | Jun 19, 2012 | blog strategy, Featured
What’s stopping you from starting a business blog? A blog puts your business in front of potential customers on a regular basis. They increase your scope and your influence within your industry. They increase your bottom line. I talk with business owners all the time...
