by Matthew Brennan | Aug 29, 2012 | copywriting strategy, Featured
Are you writing or editing your website copy? Are you looking at doing some press releases? Be thorough. Marketing your business means being able to think like a customer. When they click on your website, or read your blog, article, or press release, what is it that...
by Matthew Brennan | Aug 28, 2012 | copywriting strategy, Featured
First, a moment of honesty. Yesterday while posting on Facebook about my newly redesigned website, I made a typo. “If” showed up as just the letter “f”. Now, before I noticed the mistake, I quickly hit publish. Someone had already commented on the post. But because I...
by Matthew Brennan | Aug 27, 2012 | Featured
If you’ve been reading anything at all about business copywriting or search engine optimization, chances are you’ve heard that you need to include keywords in your website and blogging copy. That’s great, but do you know why this is, what they are, or how to find...
by Matthew Brennan | Jul 30, 2012 | content marketing strategy, Featured
In a few short months, the popular FX series Sons of Anarchy is going to embark on season five. What could you possibly learn about marketing your business from this merry band of motorcycle hooligans? Sure, morality has been tossed out the window in their home of...
by Matthew Brennan | Jul 18, 2012 | blog strategy, Featured
Having consistent, quality content is one of the most important steps in marketing your business. It’s what keeps your audience—as well as the search engines—coming back to see what you have to say. How are you supposed to keep up with your blog when you have so much...
by Matthew Brennan | Jul 16, 2012 | copywriting strategy, Featured
We’ve all been there. We have an idea that is great in concept, and we want to do it justice when it’s published. The finished product needs to be every bit as good as the concept seems right now. That’s a lot of pressure. It’s no wonder that when you sit down to...
