by Matthew Brennan | Mar 9, 2012 | Business Strategy, Featured
In a different world, the flinch saved our lives. The instinct that we are all programmed with became a necessary way to escape very real dangers. Today humans don’t hunt our own food. We aren’t faced with the same types of day-to-day risks that we used to see as...
by Matthew Brennan | Mar 6, 2012 | Business Strategy, Featured
By staring at the computer all day long, it’s easy to lose track of what is happening next door, or in your town. Don’t get sucked into your computer. Don’t get too cozy in that little office you built at home. Get out. Meet actual people. Experience a real-life...
by Matthew Brennan | Mar 5, 2012 | copywriting strategy, Featured
I’ve recently been reading a few books about innovators, who have some recurring traits. There are no confinements to their thought. They’re not easily satisfied. They don’t take no for an answer, and there’s always a way to turn their visions into reality. ...
by Matthew Brennan | Feb 29, 2012 | copywriting strategy, Featured
If your business is stuck, it may be because you’re not writing enough. Many marketers claim that you need to produce one original piece of content per day. Most people’s jaw drops a little bit when they hear that number. I am the first to admit, I don’t come...
by Matthew Brennan | Feb 24, 2012 | copywriting strategy, Featured
Many DIY business owners want to write their own copy, and some succeed. I’ve watched a lot fail as well. The businesses that fail usually fall into one of two camps. Either they have their business’s voice down well, but are not competent writers, or they are...
by Matthew Brennan | Feb 23, 2012 | Business Strategy, Featured
Sometimes less is more. That’s exactly the case when the owners of a Chicago software company Jason Fried and David Heinemeier Hansson teamed up to share their ideas on running a business in Rework. Fried and Hansson own 37Signals, a software company that has been...
