by Matthew Brennan | Jan 4, 2013 | Featured
Even In The Death Of Newspapers Telling a good story is as important as ever. As a journalist, the most memorable stories I’ve worked on have a common thread. They’re stories like covering a holocaust survivor’s lecture at a university, watching a...
by Matthew Brennan | Jan 2, 2013 | blog strategy, Featured
The New Year is always that natural built in time for re-evaluating your business strategy. It’s a time to take a look at what you’re doing and assess whether it’s worked, and how well. I’ve got a few amazing new opportunities I’m working...
by Matthew Brennan | Dec 30, 2012 | Business Strategy, Featured
You’ve been told you need to be different. You’ve been told you need to be better. You’ve been told that your business will be wadded into a clump of similar businesses and spit out in the form of Google search results. Whether you come up at the top...
by Matthew Brennan | Dec 26, 2012 | copywriting strategy, Featured
The Other Skills Necessary In Copywriting I’ve focused much of this blog on the writing skills necessary for producing your own business copy. Sometimes it’s about more than just putting words on a blank screen. The truth is, that anyone setting out to...
by Matthew Brennan | Dec 19, 2012 | copywriting strategy, Featured
Words and Numbers There are numbers people and there are word people. But nobody really falls in love with a spreadsheet. We don’t read our children bedtime data. Data and numbers have their place. They add credibility to your case. You will use them to build an...
by Matthew Brennan | Dec 18, 2012 | Featured, web content strategy
SEO Is Not Like Buying An Ad You’re not laying X amount of dollars down for a full page phone book ad and calling it a day. Instead, you’re doing all the right things in the hopes of being listed in the places that your customers are looking for you....
