by Matthew Brennan | Jan 22, 2013 | Business Strategy, Featured
To: Business Owners everywhere Re: Boring Copy To Whom It May Concern: Hey you! Yea, you, the business owner writing that same old blog post, and generic copy. It’s your reader. The poor schmuck that has to read whatever it is you’re writing. And I’m...
by Matthew Brennan | Jan 20, 2013 | content marketing strategy, Featured
Be kind to the people who read what you write. Remember, they have options besides you. They’re the ones who may end up supporting your business. I know it seems obvious, but it’s a point that’s easy to lose track of. It’s a little bit like the...
by Matthew Brennan | Jan 15, 2013 | blog strategy, Featured
Business owners need to spend a moment looking at this from the other side of the fence. Blog writing provides a less intrusive, informational way to earn the attention of your potential customer. What’s your buying process like? Seriously. Think about it....
by Matthew Brennan | Jan 13, 2013 | blog strategy, Featured
Blogging is a great way to build your business and convey your message, but it can take awhile to show signs of growth. If you’re looking for the route to overnight success, it’s not through blogging. Developing trust and building relationships takes time,...
by Matthew Brennan | Jan 10, 2013 | copywriting strategy, Featured
This is the Internet, where two things are never in short supply: information and opinions. If you’re the new guy (or girl) looking to establish yourself in the ranks here, or you’ve been online for more than five minutes, there’s something...
by Matthew Brennan | Jan 8, 2013 | content marketing strategy, Featured
With the new year, comes new resolutions. If you’re looking to revamp your marketing content, it’s going to mean setting aside the time. There’s only one way to write impacting content. Wake up an hour earlier. Write during your lunch breaks. Stop...
