by Matthew Brennan | Feb 3, 2013 | copywriting strategy, Featured
At some point, it happens to every blogger. You sit down to write, but the words are just stuck. It’s frustrating. The idea flowed so perfectly in your head earlier, as you thought about whatever it is you wanted to say. For whatever reason, as you sit down to...
by Matthew Brennan | Feb 1, 2013 | Featured, web content strategy
One common question business owners ask is why you need a website if you’re on social media. My standard response is that your website is the best place to truly brand your business. A Facebook page is a Facebook page whether it’s for your business or...
by Matthew Brennan | Jan 31, 2013 | Business Strategy, Featured, Uncategorized
This is a guest post by Antoine Bonicalzi at ContentCreatorClass.com What A French Guy Can Teach You About Creating Content For A Global Audience We all know the Internet has made our planet a much smaller world. People all over the world communicate to work, exchange...
by Matthew Brennan | Jan 29, 2013 | Featured, web content strategy
Let’s say for a second that you’ve committed every trick in the book to get your website to rank just a little higher in the search engines. You’ve used keywords in place of pronouns to the point that you’ve begun to doubt your own command of...
by Matthew Brennan | Jan 27, 2013 | Featured, web content strategy
The web is a competitive place. All it takes is a simple Google search to come to that realization. The important thing in today’s world is to know how to stand out in a crowd. One great way to do that is to get personal with your readers. Another way is to...
by Matthew Brennan | Jan 24, 2013 | Business Strategy, Featured
When It Comes To Your Marketing, Don’t Be A Hero. For those who may not know, my wife is seven months pregnant with our first child, and we’re scrambling to get things in order. As I talk about this (with just about everyone I meet), one of the phrases...
