by Matthew Brennan | Feb 17, 2013 | copywriting strategy, Featured
If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world. Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials....
by Matthew Brennan | Feb 14, 2013 | Business Strategy, Featured
In honor of Valentine’s Day, I wanted to write a post explaining why I wake up every morning and do what I do, and why I love it. My career path took an unexpected turn about six years ago. When friends and family ask, I always tell them that journalism was...
by Matthew Brennan | Feb 12, 2013 | Business Strategy, Featured
Reading a series of blogs recently, I found a gem piece of advice. It’s the type of thing that any industry blogger should be doing, and is often overlooked. Here it is: You need to be taking in more information than you’re putting out. Why? The minute...
by Matthew Brennan | Feb 10, 2013 | Business Strategy, Featured
And What You Can Do About It To Start Attracting Real Readers There’s a quote out there, about a leader without a following, and how he’s just taking a walk. Blogging can feel that way, which is why it’s good to see your traffic spike every once in...
by Matthew Brennan | Feb 7, 2013 | content marketing strategy, Featured
You may blog because you love to write. After all it can be a rewarding and cathartic process. But one thing you have to understand, is that blogging is not a self-serving activity, or at least it shouldn’t be. Yes, you need to write about your passions, but it...
by Matthew Brennan | Feb 5, 2013 | content marketing strategy, Featured
With another NFL season in the books, the year moves on. In just a few days the sun will start to shine a little brighter. The temperature will feel just a little warmer. The birds will sing a little louder. It’s just a matter of days until pitchers and catchers...
