by Matthew Brennan | Mar 3, 2013 | blog strategy, Featured
40 Reasons Why Your Business Needs A Blog If your business hasn’t started blogging yet, what are you doing? Pretty much no matter your industry, you need to do everything you can to stay in front of your customers. Maybe not every single one of these reasons...
by Matthew Brennan | Feb 28, 2013 | Featured
Blogging Tip: Stop Publishing Content No One Cares About Think about it…As a consumer, you turn to Google for information. You want to know everything there is to know about an industry or product before you buy, and Google obliges. Here’s an example. My...
by Matthew Brennan | Feb 26, 2013 | Business Strategy, Featured
There are plenty of posts out there on how to please the search engines. The problem is that if you’ve written to please the search engines without taking your audience into consideration, your website traffic isn’t going to stick around long. Your Google...
by Matthew Brennan | Feb 24, 2013 | Featured, web content strategy
There’s all those industry websites, and then there’s you. You’re different. I know that. You know that. But your readers don’t know that unless you tell them. How? Your About page. When your readers want their questions about you and your...
by Matthew Brennan | Feb 21, 2013 | Featured, web content strategy
This is a guest post from Brian Basilico at B2B Interactive Marketing. The Three Keys To A Good Website Some people think that just having a good website is key to online success. But I have to ask, what constitutes a GOOD website? Beauty (or GOOD in this case) is in...
by Matthew Brennan | Feb 19, 2013 | blog strategy, Featured
Practical Blogging Tips For Those Looking To Improve Their Content Marketing Strategies Do you remember all those obnoxious cliches that athletics coaches used to drop? Maybe in your life it was a music, drama or art teacher. Now it might be a boss. The athletics...
