by Matthew Brennan | Dec 14, 2012 | copywriting strategy, Featured
So You Want To Write… Lets say you wanted to learn how to cook. You go out, you buy a couple cookbooks that clearly explain they’re for people who previously only have microwave experience. You go home, and after reading through them, you marinate the...
by Matthew Brennan | Dec 13, 2012 | copy editing strategy, Featured
I’ve blogged before about how important it is to write how you talk. In order to accomplish this, you may need to take a few liberties with grammar that may drive the purists a little batty from time to time. Sometimes it’s easy to fall into a pattern of...
by Matthew Brennan | Dec 12, 2012 | copywriting strategy, Featured
How To Make Your Readers Act When you’re writing for your customer, you want to aim for the jugular, stat. You want to shock them. You want to bring them in and not let go. You want impact. Which sentence do you feel the writer spent more time with? Our Italian...
by Matthew Brennan | Dec 11, 2012 | Business Strategy, Featured
Some People Want The Basic I love Starbucks coffee. Something about the taste of a light roast blend tastes so good to me, that I don’t like to dilute it with cream or sugar. There’s something about the simplicity of the whole process that works for me. I...
by Matthew Brennan | Dec 10, 2012 | copywriting strategy, Featured
To The Business Owners Busy In the “Me, Me, Me” Mindset… Your readers don’t care what you do. Did you catch that? YOUR READERS DON’T CARE WHAT YOU DO. It was worth shouting, because I see a lot of people get this wrong. Readers are an...
by Matthew Brennan | Dec 7, 2012 | copywriting strategy, Featured
Why do readers have such a hard time listening? Well, for one, we’ve built a culture of now. You no longer have to wait until you’re at home in front of a computer to respond to an email. Your phone dings, you respond. So constantly, we check it. While we...
