by Matthew Brennan | Jun 9, 2013 | copywriting strategy, Featured, Uncategorized
No one likes a smarty pants. No one likes the guy who knows he has all the answers. The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear it from the guy who’s writing from high up on his...
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by Matthew Brennan | Jun 6, 2013 | content marketing strategy, Featured
Are you struggling as a writer coming up with your own content for your business blog? Maybe it’s not your strong suit, or maybe you just don’t have the time. While original content is extremely important, there are other options out there as well. For...
by Matthew Brennan | Jun 4, 2013 | Business Strategy, Featured
Blogging on a regular basis can be time consuming, and require a lot of work. The trick is not to think of it as work at all, however. Each time you write a post, you’re creating something. You’re adding value. You’re an artist. Here are 20 tips for...
by Matthew Brennan | Jun 2, 2013 | blog strategy, Featured
Does your blog: Scream with excitement? Reveal your passions? Communicate your message in your voice? Grab your readers and refuse to let go? Welcome to the world of online marketing, where OK sucks, and good is no longer enough to get by. Your blog is a reader...
by Matthew Brennan | May 30, 2013 | copywriting strategy, Featured
Your readers are a finicky bunch. Each of them wants to feel like you’re talking to them. They may have something different that they’re seeking out of your blog. As your platform grows, how do you keep that personal touch? Write Conversationally This is a...
by Matthew Brennan | May 28, 2013 | blog strategy, Featured
Whether you’re planning your blog or you’ve been at it a while, sometimes it’s good to take a step back and examine the bigger picture. You need a plan. There are some questions you should be able to answer, and guidelines you should keep in mind as...
