by Matthew Brennan | May 26, 2013 | Featured
“When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact.” This quote comes from the chapter on...
by Matthew Brennan | May 23, 2013 | copywriting strategy, Featured
One benefit of a blog is that it can keep readers on your website for a longer period of time, and lower your bounce rate. If you’re not currently measuring your web traffic ( which you should be), your bounce rate is the percentage of readers who leave your...
by Matthew Brennan | May 21, 2013 | copywriting strategy, Featured, Uncategorized
As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome. It needs to provide value and distinguish you from the...
by Matthew Brennan | May 19, 2013 | copywriting strategy, Featured
Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the...
by Matthew Brennan | May 16, 2013 | Business Strategy, Featured
Jack makes widgets. As a matter of fact, he comes from a long line of widget makers. His grandfather started the factory, and it’s Jack who turned it into a multi-million dollar enterprise. The thing is, that over the years the rest of the world began to catch...
by Matthew Brennan | May 14, 2013 | blog strategy, Featured
This is a guest post from Carlie Hamilton of Sproutspire. I’m sitting in front of the computer, and I know that I’m a couple of days overdue for a blog post. But my favourite online store is having a sale, and I’m having a great chat on Facebook… Oh, and the floor...
