(815) 503-0286 matt@matthewlbrennan.com

Does your blog:

  • Scream with excitement?
  • Reveal your passions?
  • Communicate your message in your voice?
  • Grab your readers and refuse to let go?

Welcome to the world of online marketing, where OK sucks, and good is no longer enough to get by. Your blog is a reader expectation. They’re seeking fresh filet mignon in a flavorless world. That means providing a giant dose of  awesome on a regular basis.

Think about the last time you landed on a blog where the most recent post was over a month old. Admit it, you’re wondering how serious they are. If it’s been more than six months, you may be wondering if the place is still in business.

Your blog = your business resume.

But not in the stuffy, pretentious sort of way. The perfect storm of entertainment and value will shine through any search results page, news feed or Twitter stream. It will make your business stand out from the competition. It will become what your customers notice.

How Do You Get There?

Step 1)

Write a headline that promises something. You know the type. How To Make Your Yard Look Awesome. Or – The Five Secrets To Losing Weight For Good. 

The headline should entice readers, and give them an idea what to expect.

Step 2)

Deliver. Get Personal. Write in a compelling fashion.

A funny thing starts to happen when you hit your mark.

Conversations with new customers begin with “I read your blog and…”

How Else Do You Know You’re Getting Through?

When people read a few posts and want to hire you, that’s always a good sign that you’re doing things right. Maybe you’re starting to develop a steady stream of comments. No matter what your subject matter, your blog should always provide the opportunity for conversation. It shouldn’t be you with a microphone.

Have you checked your analytics lately? If certain posts begin bringing in a significant amount of traffic, you can try and duplicate your success.


Your blog won’t make you rich overnight. You won’t be driving that $100,000 sports car because of that one great post.

You know what though?

Over time, you should see some of the aforementioned benefits. It’s no path to overnight success, but it’s crucial in getting there.

Matt Brennan is a Chicago-based marketing writer and copy editor