by Matthew Brennan | Jul 9, 2013 | Business Strategy, Featured
The other morning I sat struggling with some fairly technical copy for a client. Now that my wife and I are homeowners, I’ve been working from an office in our basement nearly every morning. As I meandered up the stairs for a coffee refill I had a surprise...
by Matthew Brennan | Jul 7, 2013 | Featured, web content strategy
You’ve been told you need a website. You’ve been told this blogging thing is where 21st century business is at. The question becomes, do you know how to write for the web? It’s different than all those print brochures you may be used to, because with...
by Matthew Brennan | Jul 2, 2013 | blog strategy, Featured
As I write this post, I’m listening to the Who’s great double album Quadrophenia. I’ve always loved the Who, the Stones, Zeppelin, Pink Floyd, the Doors and the Dead. It all began when a friend gave me Led Zeppelin I and Houses of the Holy for a...
by Matthew Brennan | Jun 30, 2013 | content marketing strategy, Featured
I’ve been watching the process unfold for a long time. Businesses clamor for their audience’s online attention. It’s only natural. It’s the means that they use that don’t fit with the new mediums available to reach large swaths of people....
by Matthew Brennan | Jun 27, 2013 | content marketing strategy, Featured
There’s no shortage of dry blog posts about marketing out there. Some of them are very informative, don’t get me wrong. My observation is that they read more like a Wikipedia article than a blog post. Whatever industry you’re in, my guess is the same...
by Matthew Brennan | Jun 25, 2013 | content marketing strategy, Featured
You don’t have to look hard to find blogs stressing the importance of quality content if you want to see your marketing come to fruition. You’ve probably all seen the posts that contain 10 great tips for developing an audience, and it ends with a...
