As I write this post, I’m listening to the Who’s great double album Quadrophenia. I’ve always loved the Who, the Stones, Zeppelin, Pink Floyd, the Doors and the Dead. It all began when a friend gave me Led Zeppelin I and Houses of the Holy for a birthday present in junior high.
Since then, my life’s never been quite the same.
For a long time, the music from this previous generation made more sense to me than the music from mine. The simple, distinct sound blows me away every time I listen.
There’s something timeless about the whole thing.
I can identify. What about you?
What about these tag lines:
Just Do it.
Make a run for the border.
Think different.
You can immediately place the company, right?
What you write doesn’t have to be super-detailed, or intensive to be good. And we all want to write something timeless, or shareable, right?
It doesn’t need to be War and Peace. It simply needs to convey your thought in an entertaining and valuable manner.
Don’t Overreach
Understand what you’re desired impact is. Understand what you want to accomplish. Point, aim and pull the trigger.
You don’t need to be everything to everyone.
Once you understand your objectives, you’re better suited for content marketing success.
The bands I initially mentioned never set out to be world beaters, but stayed true to themselves. They knew what they were capable of, and what they enjoyed doing.
Once you have a firm idea on this, you’ll be more free to publish quality content.
Matt Brennan is a Chicago-based marketing writer and copy editor.
