by Matthew Brennan | Dec 22, 2015 | blog strategy, Featured
Are you building a better blog strategy for the new year? Your blog can, and should be one of your best sales tools. There should be a consistent blog strategy or content marketing strategy in place to guide your digital business. Your blog is a powerful resource when...
by Matthew Brennan | Dec 15, 2015 | content marketing strategy, Featured
I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds – especially if your site neglects customer questions. Design may draw...
by Matthew Brennan | Dec 8, 2015 | copywriting strategy, Featured
Here’s How To Write a Story that Sells: If you want to reach your audience in a memorable way, and use your content to distinguish your business in a crowded field, it’s time to learn how to write a story that sells. Statistics and numbers are a great way to support...
by Matthew Brennan | Dec 1, 2015 | Featured, web content strategy
The idea of publishing your own content on your business blog can be overwhelming, especially if you have never done it before. Your business’s marketing and advertising no longer depend solely on platforms that are out of your control. You can, and should be...
by Matthew Brennan | Nov 24, 2015 | blog strategy, Featured
Chances are, you do business in a crowded field. Establishing authenticity by using a distinct voice is a great way to achieve some visibility amongst the competition. Your blog is a great place to let people get to know you, and develop some credibility and trust...
by Matthew Brennan | Nov 17, 2015 | blog strategy, Featured
Don’t get stuck writing the same types of blog posts over and over. One common complaint among business bloggers is a lack of ideas for posts. This can lead to recycling the same idea in the same fashion over and over. Your audience needs a variety to stay...
