by Matthew Brennan | Jun 11, 2019 | Featured
In a competitive online environment, your business content provides a prime way to set yourself apart from the competition. Whether it’s website content, blogging, emails, landing pages or press releases, you need a message that stands out. Don’t fall into any of...
by Matthew Brennan | Mar 21, 2019 | Featured
The key question that any business has to answer is why your customer should choose you. Engaging blog posts offer you a golden opportunity to showcase that answer, allowing your readers to get to know your brand. Whether it’s B2B or B2C, any business decision comes...
by Matthew Brennan | Jan 11, 2019 | Featured
Persuasive copywriting plays a significant role in the growth of your business. When you write marketing copy, the goal is to convince your prospect to take action. It isn’t necessarily to buy. It may be to share, download, comment, or contact you. Some marketing may...
by Matthew Brennan | Nov 6, 2018 | Featured
If you’re looking to write your own marketing content, make sure that you consult the best copywriting books available. You wouldn’t take a road trip without your favorite GPS technology, or at the very least, a map. You don’t eat a piece of fine steak without...
by Matthew Brennan | Oct 31, 2018 | Featured
When you are creating web content that sells, it makes digital marketing easy. Your website and social media platforms turn into lead magnets. Your business feels like it’s operating on all cylinders. Everything is as it should be. The trouble is reaching this level...
by Matthew Brennan | Sep 26, 2018 | copywriting strategy, Featured
What can a Chicago copywriter do for you? You’re a seasoned business executive but maybe sales are down from where you’d like them. The marketing materials look engaging, but they just don’t seem to be doing their job. The sales team is converting – but it just feels...
