by Matthew Brennan | Apr 4, 2016 | Business Strategy, Featured
Opening Day, and Writing Marketing Copy that sells Today is opening day, one of my favorite days in sports. I love it for the fact that the cold, snowy days of winter are behind us. I love it for the fact it won’t be too long until we see the ivy full grown at Wrigley...
by Matthew Brennan | Mar 22, 2016 | content marketing strategy, Featured
Before you can understand the importance of content marketing, it is important to know what it is. Content marketing is the creation and distribution of valuable content with the goal of driving customer engagement. It is educating, entertaining and informing your...
by Matthew Brennan | Mar 15, 2016 | content marketing strategy, Featured
The right content strategy can make all the difference between business success and failure in the digital age. The great thing about the Internet is it has the potential to put any two competitive businesses on an even playing field. Don’t have a six-figure marketing...
by Matthew Brennan | Mar 8, 2016 | Business Strategy, Featured
It’s easy to get into a marketing rut, and simply publish a post and walk away. Sometimes we need a few creative marketing tips to shake up our routine and draw readers back to what we are writing. The Internet is a crowded place these days, and we are past the days...
by Matthew Brennan | Mar 1, 2016 | Featured, web content strategy
Is your web content doing all that it can to improve your business? Your website should be the base of your marketing operations. It’s the location where you can convey your message in its entirety, and where you set the rules. If your web content hasn’t been...
by Matthew Brennan | Feb 9, 2016 | Featured, web content strategy
The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with a fitness place,...
