Is your web content doing all that it can to improve your business? Your website should be the base of your marketing operations. It’s the location where you can convey your message in its entirety, and where you set the rules. If your web content hasn’t been generating sales, here’s five small tweaks that can help you improve web content:
1) Use a call to action – Your readers may not immediately understand what you want them to do. A call to action clarifies your request. It doesn’t have to mean asking for the sale, but in web copy, brochures, sales letters, and other traditional marketing it should. In blogging it can mean asking for the sale, but it can also mean asking people to: download your eBook, sign up for your newsletter or comment on your post. There are a variety of actions you can ask your readers to take, and you want them to stay engaged.
2) Write conversationally – Your readers probably won’t have as much knowledge about your industry as you do. You’re also asking them to stick with your blog instead of moving on to the next search result. If you want people to identify with you and your business, one of the best tricks is to write how you’d talk. Picture yourself out for coffee with your reader. You’ll sound stuffy if you avoid contractions. So just be natural. Just be you.
3) Answer your readers’ questions – Your readers are busy people, and they are on a quest. There’s an underlying purpose that brought them to your blog. So give them the information they are looking for. Be direct, stay on topic, and make sure that readers will have a strong idea of why they are on your site. If your post is about how to do something, make sure your headline states that purpose. If your post is about reasons product A is better than product B, make sure readers understand that’s exactly what they’ll get by sticking around-otherwise they’ll be on to the next search result.
4) Think visually – Readers don’t have a lot of time, and if they can sense that what they are looking for may not be on the page in front of them, they might just move on. Many readers scan to evaluate what’s there. If you have 2,000 words with no images, and nothing to break it up, you aren’t doing yourself any favors – it doesn’t matter how useful the information is. Select the best images, break long text up with subheads, and throw in some bullet points once in awhile. More readers will be able to go from point A to B, which is the whole goal of what you are doing to begin with.
5) Show your value – What happens when someone has a problem and uses your product to solve it? What happens when someone has a problem and doesn’t use your product to solve it? Will it cost more to fix the worse the problem gets? Make sure you convey your value to your audience. Make sure they understand how important it is to take immediate action.
Want to talk more about how to improve web content? Contact a marketing writer today.
