by Matthew Brennan | Apr 16, 2016 | Featured, web content strategy
Website conversions, not just traffic, are going to play a large part in the overall digital health of your business. Many businesses carry a hefty design budget, and then when it comes to writing, they are ready to throw something together in order to put the project...
by Matthew Brennan | Apr 14, 2016 | blog strategy, Featured
These blogging tips can help you turn your blog into an industry resource you can be proud of. A blog can be one of the best tools to grow your business, and its online presence. Instead of a handful of static pages, a blog turns your website into a constantly updated...
by Matthew Brennan | Apr 12, 2016 | copywriting strategy, Featured
Understanding the difference between features and benefits may just help you sell more. Picture a bunch of geeks sitting around a table. You mention that you need a new computer, and they start talking about RAM, hard drive space, different types of software, and...
by Matthew Brennan | Apr 11, 2016 | Business Strategy, Featured
Creating a marketing plan is crucial to online success. Your business thrives on human relationships. It’s more than just dropping a sales line on your customers. Relationships matter, and they take time to develop. A successful approach to marketing requires being...
by Matthew Brennan | Apr 10, 2016 | Featured, web content strategy
You’ve built a website, and you’ve written your web copy. You’re blogging, because that’s what everyone told you that you needed to do. Maybe it’s been months, or years, and your website isn’t really doing much to boost your sales. Sometimes it just takes patience for...
by Matthew Brennan | Apr 6, 2016 | Featured, web content strategy
Writing for the web is a necessary part of running a business. It’s important to communicate your business’s message in a way your audience will identify with. That means a firm understanding of the English language (hello grammar and spelling), but also occasionally...
